Truity Credit Union Brand Refresh: New Logo, Modern Look & A Better Way to Bank
Truity is proud to announce we’re getting a makeover! Starting August 1, 2025, we’re rolling out a refreshed brand identity that’s all about modern vibes, member inclusivity, and staying true to our roots.
So, what’s changing? First up: our logo. You’ll notice the words “Credit Union” are stepping aside to let “Truity” shine solo. Don’t worry, we’re still proudly a credit union in every way that matters. But we’ve learned that sometimes, those two little words can make people wonder if they’re eligible to join. Spoiler alert: you probably are! That’s why we’re leaning into our new slogan, “A Better Way to Bank,” to make sure everyone feels welcome.
This refresh isn’t just about a new logo, it’s a full-on glow-up. We’ve teamed up with Prelude, a Kansas City-based branding agency, and our own amazing team to create a look that’s vibrant, dynamic, and totally Truity. Our signature colors orange, gold, and charcoal aren’t going anywhere, but you’ll start seeing some fresh new shades popping up across our website, marketing materials, branch designs, and even our apparel.
The rollout will be gradual, starting with digital spaces like online banking, social media, and our website. You’ll see both the old and new logos side-by-side for a while, so no need to worry; both are totally valid. New branches will sport the updated signage right away, and existing ones will make the switch over time.
We know change can spark questions, and we’re here for it. Our team is ready to help members navigate the transition with confidence and clarity.
Why the Refresh?
Because we’re always evolving. Truity is built on trust, service, and integrity, and this brand refresh is just one more way we’re showing up for our members. With over 75,000 members worldwide and more than $1 billion in assets, we’re committed to offering personal and business banking solutions that make life easier and better.
Ready to see the new look? Visit TruityCU.org and get a sneak peek at what’s ahead. We can’t wait to share this next chapter with you!